21 Best Coaching Website Examples [+What Makes Them Great]

Your website is where your ideal audience forms the first impression of you and the services you offer.

For this reason, a well-designed coaching website acts as a magnet drawing the attention of the right clients. By using the appropriate images, words, and programs, you’ll attract the right audience and repel those who aren’t a fit. 

In fact, what appeals to those looking for an executive coach might not appeal to those looking for a meditation teacher.

We’ve compiled a list of 21 best coaching website examples. These websites belong to different niches, follow different coaching models, and use different website builders.

Use them to inspire you as you adopt the right look, wording, and offers to attract your ideal audience.

Are you ready? Then keep on reading!

1. Alli Rizacos

Alli Rizacos’s website immediately clarifies what she does and describes her ideal client. Her on-screen text explains that she’s the “go-to imposter syndrome coach for high-achieving tech professionals.”

You can’t make it clearer than this!

Within seconds, website visitors and potential clients can decide whether this one-on-one coaching program is worth investigating or if they should keep on searching.

2. Dr. Dawn Strom 

Dr. Dawn Strom’s coaching website appeals to her audience, whom she describes as “health and wellness experts, coaches, healers, and thought leaders.” With outdoor photos and confident poses, her branding is perfect for this group.

She offers a couple of custom one-on-one sessions around creating momentum in your business and repurposing content and a six-month private coaching program.

3. Dr. Anamika Chawhan

Dr. Anamika Chawhan, the founder of Magnificent U, offers two different programs that cover the areas of financial empowerment, relationships, health, and self-development. She has a one-on-one personal coaching program and a small business group program.

Each coaching program’s page conveys a different feel: the business coaching page depicts her leading a meeting and discussing scaling your business; the personal one appeals to empowerment.

4. April Dunford

April Dunford’s website begins by talking about positioning without explaining what it is.

In this case, it’s an excellent strategy for attracting an audience that already knows what they want.

Further down the page, she explains that positioning “defines how our product is different and better than alternatives for a particular set of customers.” So, even those who are curious but not knowledgeable about the topic can understand the value of her coaching.

5. Kate Crocco

Kate Crocco’s mindset and confidence coaching website feels joyful. There’s a sense of what her potential clients are hoping for in the aspirational tone of her images and uplifting copy.

She also pairs the title of business mindset coach with author and psychotherapist, which makes her look more trustworthy.

6. Frank Paul Vignola

With its dark palette, imagery, and copy, Paul Vignola’s website emanates masculinity. If any men coming across it were hesitating to hire a life coach, this website could change their minds.

Frank offers four one-on-one coaching packages that range from 30 days to 6 months.

7. Drewe Broughton

As you might expect from a veteran footballer, Drewe Broughton tackles fear head-on rather than shying away from it. In fact, he asks his audience to “overcome and understand the #1 performance obstacle.”

Because he’s seeking clients who can recognize buzzwords, this direct approach is perfect. He also uses clear visuals, and his website is rich with technology—like the video in the corner of the screen, which includes a button to book a meeting.

8. Growth Tools

Growth tools is a monthly service that offers team coaching for entrepreneurs. They boldly guarantee to grow their client’s business, or they’ll get a refund plus $1,000.

The choice to feature a brand and a guarantee rather than a coach makes it stand out—as its testimonial from well-known business coach and leader Michael Hyatt.

Plus, its bright color palette, simple layout, high-profile testimonials, and guarantee make this a great example of a website that’s hard to ignore.

9. Heather Crabtree

Heather Crabtree’s business coaching website immediately clarifies that it’s exclusively for seasoned coaches and service pros with over five years of experience.

While the softer color palette might appeal to a female clientele, her imagery and copy, remain business-like.

She also shares her signature framework. This can be a good strategy since including frameworks and values can build credibility and set expectations regarding the coaching experience and results.

10. Dr. D. Ivan Young

Dr. D. Ivan Young offers executive coaching services and specializes in rapidly growing industries. His website has a corporate look that may appeal to C-level executives.

The menu bar at the top of the website is consistent with what you might expect in an executive coach.  

11. Jess, the “IE”

Jessica Wilson, or JessTheIE, offers one-on-one coaching for those who need to advocate for themselves in difficult situations.

She created a program based on the experience she gained while working as a young, black female in the white male-dominated environment of industrial engineers. She helps clients speak up for themselves in work environments, medical situations, and relationships.

12. Dr. Keita Joy

Dr. Keita Joy offers both corporate and individual coaching programs, and her website has a tailored webpage for each of them.

The website is replete with testimonials and details of her background and philosophy, which gives potential clients a sense of how she operates before enrolling in her program.

13. Keltie Maguire

Keltie Maguire’s website’s simple and clean look makes it easy to read and navigate. Throughout the website, she paints different and varied word pictures of what life could look like with greater clarity.

There’s a no-surprises, clear description of the steps to join her program, including a discovery call, onboarding, and a 4 or 12-month one-on-one clarity coaching program.

14. Rev. “Ldwain” Nelson

Rev. Dr. Nelson, aka Ldwain, is an inner life and meditation guide who offers spiritual life coaching to clients who want to up-level their meditation experience.

This website exudes a serene and quiet feel, and only the action buttons have saturated color. It also includes a few videos and an extensive FAQ page.

15. Monica Bivas

Clients struggling with fertility might visit Monica Bivas’ fertility coaching website. At a first glance, she describes her ideal client as those who are “struggling with unexplained infertility.”

She offers a 14-day reset program which can be followed by an 8-12 week “Journey to Love” coaching program.

16. Scott Abel

One glance at Scott Abel’s website, and you’ll know exactly who his coaching is for: clients who are looking to get or stay fit.

His website is clean, and it’s easy to find the two coaching packages he offers around a custom fitness routine or a custom eating plan.

17. Silja Thor

Silja Thor, a business mentor and coach, starts with a powerful close-up picture. While she addresses energetics and rituals, her website continues with a business-focused tone.

In her “Art of Business” experience, she helps entrepreneurs create a business that aligns with their needs.

18. Tammy Lally

Tammy Lally’s financial coaching website showcases compelling copy for anyone struggling with money.

Her story may require a trigger warning, as it involves her brother’s death by suicide after falling into debt. Still, it communicates why this coaching is meaningful to her.

The layout, colors, interactive buttons, and videos keep this website interesting.

19. Tara Matthews

Tara Matthews’ website demonstrates that coaches can do a lot with a free or low-cost tool, such as a landing page made in MailChimp. She uses vivid imagery and good copy to create a feeling for her ideal clients.

While this website is not flashy, Tara uses a simple landing page to support her binge-eating recovery coaching business, and it’s simple enough for anyone to do on their own.

20. Tash Pieterse

With a warm and friendly smile and an encouraging headline reminding us that we can have it all, Tash Pieterse introduces potential clients to her executive leadership and life coaching business.

Other than the opening image, all her pictures are business-focused and showcase offices and outside businesses, which contributes to that corporate feel.

21. Video Creators

Unsurprisingly, there’s a waiting list for the Video Creators’ coaching program. This website does a fantastic job of sharing client results, and their group coaching programs are intentionally kept small.

The front page of their website makes the bold promise of building “a highly-engaged YouTube channel that turns views into income in just 8 weeks.” And even though it looks like a promise, it’s phrased as a question.

Conclusion

Coaching is a multi-billion dollar industry, and having an effective website is a critical part of connecting to your future clients.

Regardless of your coaching business model or platform, some recurring themes exist in all of the best coaching websites:

• They appeal to an ideal client and not necessarily the coach.
• A simple layout makes reading and navigation easier.
• Imagery and language matter.
• The mobile view is optimized.

So, which of the examples did you like the most? Which coaching website builder are you considering? Let us know in the comments section!